Marketing that fills events and helps exhibitors stand out
An event marketing agency helps organisers sell tickets, fill delegate places and attract exhibitors and sponsors, and helps businesses that exhibit make the most of every show. Flamingo Marketing Strategies is a UK marketing agency for the events industry, working with conference, exhibition, networking and corporate event organisers, and the businesses that attend them.
From event branding and exhibition stands to email marketing, social media, LinkedIn outreach and post-event follow-up, our in-house team works as your outsourced marketing department, so you can focus on delivering a great event.
If your contact list is exhausted, registrations are slow, or exhibitor space is still empty a few months out, we can help.
Why event organisers and exhibitors choose Flamingo
Every event has a deadline that doesn’t move.
Whether you are selling conference places, filling exhibitor space or getting visitors to your stand, you have a fixed date and a lot to do before it. Marketing has to start early, reach the right people at scale, and build momentum right up to the doors opening.
We plan backwards from your event date. We build an event brand people recognise, find and reach the audiences you need, from delegates and visitors to exhibitors and sponsors, and keep the campaign moving so the event fills on time.
We know what a good event looks like from the other side too. Randeep Dehele told us his first exhibition with Flamingo was a success and that the stand we designed looked amazing, and we supported Wealthwide Ltd with a postal campaign at the DentalForum UK 2024 event.
We also never work with your direct competitors in your local area or an agreed radius, so the organiser running a rival event won’t be using the same team.
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Event marketing with Flamingo vs an event management company or generic agency
Event management companies are brilliant at logistics, venues and running the day. But many organisers find that nobody owns the job of actually filling the event, and generic agencies often run broad awareness campaigns that look busy without moving registrations.
Event marketing has its own rhythm. Early-bird deadlines, exhibitor sales, sponsor packages and last-minute pushes all need different messages to different audiences, and everything has to land before a fixed date. We focus on the marketing that sells your event, and work alongside whoever runs it on the day.
Flamingo gives you one team that sets the strategy and does the work, and joins up:
The result is marketing that fills your event and builds your audience for the next one.
The challenges of event marketing
Event marketing is a race against the calendar. You might recognise some of these:
Flamingo fixes this with a structured campaign plan built around your event date and your audiences, so places fill on time and every event builds your audience for the next.
Flamingo Marketing Strategies: your event marketing experts
Flamingo brings marketing strategy, creative production and lead generation together under one roof. For event organisers and exhibitors, that means a joined-up campaign from the first announcement to the final follow-up.
You get marketing that is planned, consistent and measured against the numbers that matter to you: registrations, ticket sales, exhibitor bookings and leads.
We work with organisers and exhibitors across the events industry, including:
Ad hoc marketing support
Need an exhibition stand, an event brand or a campaign to fill the last few places? Ad hoc marketing support gives you our in-house team for one-off events and projects, without an ongoing commitment.
Full-service marketing packages
Our full-service event marketing packages give organisers running recurring events an outsourced marketing department on a monthly retainer, with joined-up campaigns, ongoing strategy and monthly reporting on registrations, bookings and sales.
Event marketing services from Flamingo
Explore the marketing services we provide for event organisers and exhibitors.
Marketing strategy
We set out who you need to reach, what each audience needs to hear and when, building a campaign timeline that works backwards from your event date and adapts as registrations come in.
Lead generation
Targeted databases, email and outreach help you find new delegates, exhibitors and sponsors beyond your existing contact list, and turn event attendees into ongoing business leads.
Prospect100
Prospect100 aims to connect your event with around 100 relevant decision-makers a month on LinkedIn, ideal for reaching potential exhibitors, sponsors and business delegates well before the event.
Digital marketing
Event websites and registration pages, email campaigns, social media, paid social and SEO for recurring events, all planned around your key dates and managed by one team.
Branding and design
Event branding, exhibition stands, banners, signage, programmes and printed promotions from our in-house creative team, so your event looks professional and memorable everywhere.
Content marketing
Speaker announcements, event guides, exhibitor brochures, blog articles, social posts and post-event content that build excitement beforehand and keep your audience engaged afterwards.
Why choose an event marketing strategy with Flamingo?
Plenty of great events run with empty seats and unsold stands because the marketing started too late or reached the wrong people. The content is strong and the venue is right. The event just wasn’t promoted well enough.
Flamingo changes that. We build integrated campaigns that fill events and help exhibitors get a return, and we were named Best B2B Marketing Agency in the West Midlands in 2025. Our Managing Director, Emma Sansom, speaks at business events across the Midlands, so we understand events from the stage as well as the stand.
Flamingo is built upon a team of strategists, creatives and digital specialists who work side by side, so your branding, stands, emails and outreach all come from people who talk to each other every day.
We would rather help you build a loyal event audience year after year than deliver one campaign and walk away.
We’re based in the Warwickshire countryside and work from the office every day, so the people running your marketing are always a phone call, email or visit away.
Arrange your strategy call
Want to find out how our digital marketing agency can strengthen your marketing results?
Book your free, no-obligation 60-minute strategy session with our Managing Director, Emma Sansom.
Ready to fill your next event?
If you want more registrations, exhibitors or visitors to your stand, book a free, no-obligation strategy call with our Managing Director, Emma Sansom. In 60 minutes, we’ll review your plans and show you how to fill your next event.
FAQs about event marketing
What does an event marketing agency do?
An event marketing agency promotes events to the people you want to attend, exhibit or sponsor. That usually covers event branding, websites and registration pages, email marketing, social media, outreach and printed materials, all planned around your event date.
How can I get more people to attend my event?
Start early, be clear about who the event is for and why they should come, and reach them through several channels: email to past attendees, LinkedIn for business audiences, social media and partners. Deadlines such as early-bird offers help, and so does following up with everyone who shows interest.
How far in advance should I start marketing an event?
It depends on the event. Larger conferences and exhibitions usually need several months, especially to sell exhibitor space and sponsorship, while smaller networking or corporate events can work with a shorter campaign. Starting earlier almost always makes filling the event easier.
Is an event marketing agency the same as an event management company?
No. Event management companies handle logistics, venues and running the day. An event marketing agency focuses on filling the event and getting a return from it, through branding, campaigns and follow-up. Flamingo works alongside whoever runs your event.
How much does an event marketing agency cost?
It depends on what you need. Our Prospect100 LinkedIn lead generation service starts from £350 + VAT per month, with a six-month minimum term. Other services and full marketing packages are priced around your goals and scope, and ad hoc support is available for one-off events.
Can you help us get more from exhibiting at trade shows?
Yes. We design stands and materials that attract visitors, run pre-show campaigns to book meetings, and follow up every lead afterwards, so the investment in exhibiting turns into real business.
How do I choose an events marketing agency?
Look for an agency that understands event timelines and can reach every audience you need, from delegates to exhibitors and sponsors. Check they have design and digital skills in-house, ask for named results and how they report on registrations, and confirm whether they work with competing events.
Will you work with our competitors?
No. We never work with a client’s direct competitors in their local area or an agreed radius, so organisers running competing events won’t be using the same team.
How do you measure the success of event marketing?
We agree the measures that matter before we start, usually registrations, ticket sales, exhibitor and sponsor bookings, attendance and leads generated. Regular reporting shows what each channel contributes, so you can plan the next event with confidence.
