Laying the foundations
(and building upon them)
When it comes to marketing a business, it’s important to work from the ground up. Discover how we used our proprietary lead generation tool, Prospect100, to start meaningful conversations between our client and their target audience.
Oxfordshire-based luxury construction firm Aslan Construction & Development Ltd. came to us looking to expand their number of contacts and gain a strong foothold in their local area. In our first three months working together we generated 33 leads.
In three weeks, we sent direct messages to 191 relevant architect contacts.
The first steps
Having relied on word-of-mouth for new work enquiries up to now, Aslan Construction & Development Ltd. had only a simple website, no social media presence and no CRM (Customer Relationship Management system) to speak of.
We knew exactly how we could help.
After creating their brand-new website, we knew the focus should be getting more eyes on it, which is where Prospect100 comes in.
Prospect100 is Flamingo Marketing Strategies’ unique lead generation tool that helps businesses get in front of relevant contacts and grow their marketing database.
Our initial plan was to target architects local to them to build an engaged database, so that these contacts would have Aslan Construction & Development Ltd. front of mind when a relevant project came across their desk.
Barry, the company’s Managing Director, had done only limited marketing in the past, so it was important to make sure his personal and business LinkedIn pages featured relevant information and showcased the business.
As part of his marketing package, we began to create social media content to help build engagement on his somewhat untouched, until now, profile. We also took a new professional headshot, designed a new banner for his profile and the company profile, and wrote a biography that explains more about what Aslan Construction & Development Ltd. does.
Finding the audience
Once we had done this, we began reaching out to relevant contacts, deciding to focus on architects.
We know that reaching out on LinkedIn can often feel false, so it was important we kept our messages succinct, personal and informative.
Our campaign simply asked to share more about the business and send over their portfolio – something that architects would likely find valuable.
In just the first few weeks together, we've seen significant success working with Barry and Aslan Construction & Development Ltd. and we're excited to see Prospect100 grow the business's marketing from nothing to a consistently growing database of relevant contacts.
"Since working with Flamingo, we've been connected with plenty of highly relevant contacts and recieved a huge number of leads - so much so, I'm considering hiring a team member to help out!
Although we were hopeful, we didn't anticipate such an amazing response. Huge thanks to the team at Flamingo for generating such excellent results."
Barry Eighteen,
Managing Director, Aslan Construction & Development Ltd.
