Got an exhibition in the diary and a growing list of things to organise?
At Flamingo, our UK event and exhibition marketing services cover everything from stand graphics and banners to brochures, branded merchandise, photography and video.
We'll also help you attract visitors before the show and follow up with potential customers afterwards.
As an exhibition marketing agency, we can design the artwork, source and manage your stand through trusted partners, and take care of the marketing around it. So you've got one team to call when you need something done.
Why choose Flamingo for your events and exhibitions?
There's a lot to think about when you're exhibiting at a trade show. You've got the stand itself, the graphics, printed materials and merchandise, all with a deadline that isn't going anywhere!
With Flamingo, you can leave the design and marketing to us.
Our in-house team can create everything you need for your stand, making sure it all looks and feels like your brand. We'll also work with trusted suppliers to organise the stand structure, hire and installation.
And because we're a full-service marketing agency, we can help you make more of the event itself.
That might mean inviting prospective customers through direct mail, email or LinkedIn, creating social content during the show or setting up a follow-up campaign to turn conversations into meetings.
We're based in Warwickshire, close to major Midlands venues including the NEC and CBS Arena. We've exhibited at events ourselves, so we understand the preparation involved and the importance of getting everything ready on time.
From a 10 m x 3 m exhibition stand and podium artwork to brochures, banners and fundraising event materials, we've worked on a wide range of event projects.
Why choose an events and exhibitions marketing agency?
A well-designed exhibition stand can attract attention, but there's a lot more involved in making an event successful.
A stand builder can take care of the structure, while a print supplier can produce your banners and brochures. You could even organise everything yourself using online printers and design templates.
The challenge comes when you're managing several suppliers, trying to keep everything on brand and finding time to promote the event.
At Flamingo, we can take care of the design, production and marketing, so you've got more time to concentrate on meeting potential customers.
And when we work together, we'll never work with your direct competitors.
Show booked, deadline looming, nothing designed yet?
Perhaps you've booked your stand but haven't thought much further than the floor plan.
Maybe you're chasing several suppliers for banners, brochures and merchandise, and none of it quite matches.
Or you've exhibited before, spent a considerable amount of money and come away wondering what the event actually achieved.
Sound familiar?
We can help you work out what you need, get everything designed and produced, and put a plan in place to make the most of your time at the event.
We'll also help you think beyond the exhibition itself, so those business cards and conversations have a better chance of turning into enquiries.
Our event and exhibition marketing services include:
Exhibition stand artwork and graphics
designed around your brand, with stand sourcing and project management through trusted suppliers.
Banners and signage
including pull-up banners, posters, vinyl banners and display graphics.
Event print and collateral
such as brochures, flyers, business cards, presentation folders and table cards.
Branded merchandise
including pens, bags, bottles and other promotional giveaways.
Photography and video
for your stand graphics, event promotion and content during the show.
Pre-show marketing
through direct mail, email, social media and LinkedIn outreach.
Post-show follow-up
to help turn conversations and enquiries into sales opportunities.
One project plan and point of contact
to keep everything organised and on schedule.
Marketing strategy
Choosing the right events and knowing what you want to achieve makes a big difference.
Our marketing strategy services can help you decide which shows to attend, who you want to meet and how your event activity fits into your business goals.
Marketing consultancy and training
If your team needs a little extra support, we can help them prepare for the event.
Our marketing consultancy and training services can cover making the most of conversations on the stand, collecting leads and following up effectively afterwards.
Events & exhibitions experts
Whether you're attending your first trade show or exhibiting several times a year, we'll help you get organised and make the most of the opportunity.
We'll start with a strategy call to understand the event, your objectives and what you've already got in place.
From there, we can plan the artwork, printed materials and merchandise, coordinate production with suppliers and develop your event marketing campaign.
We can also support you on the day with photography, video and social content, then help you follow up with the people you've met.
Stand artwork and exhibition graphics
Your stand needs to catch people's attention and make it clear what your business does.
We design artwork for shell schemes, modular and bespoke exhibition stands, including back walls, panels, podiums and display graphics.
We can also create pull-up and roller banners, posters, hanging signs and vinyl banners for outdoor events.
If you need a stand structure, we'll work with trusted suppliers to source and manage it, including hire, build and breakdown.
Everything is designed around your brand identity, so your stand looks consistent with the rest of your marketing.
Print and event collateral
What will visitors take away from your stand?
We can design and produce brochures, flyers, leaflets, presentation folders, business cards and other printed materials that give people something useful to refer back to.
For conferences and events you're hosting, we can also create name badges, programmes, seating charts and table cards.
Our print marketing services make sure everything matches your stand and arrives ready for the event.
Branded merchandise and giveaways
A useful branded giveaway can keep your business in someone's mind long after they've left your stand.
We can source and design promotional merchandise, including pens, stationery, bags, water bottles and flasks.
We'll help you choose items that suit your audience, budget and brand, rather than ordering hundreds of giveaways that nobody really wants.
Event photography and video
Good photography can make a real difference to your exhibition graphics.
Our in-house team can photograph your products, premises and people, giving you professional images of your actual business rather than relying on stock photography.
We can also capture the event itself, with photographs and video content for your website, social media, case studies and follow-up campaigns.
That means you can continue using the content long after the event has finished.
Before, during and after the show
Getting people to visit your stand starts well before the exhibition opens.
We can help you identify the businesses and decision-makers you'd like to meet, then reach out through direct mail, email and LinkedIn using services such as Prospect100.
During the event, we can create social content, capture photographs and video, and help you collect leads.
Afterwards, we'll help you organise contacts in your CRM and follow up while those conversations are still fresh.
It's a practical way to make sure your event marketing generates opportunities beyond the day itself.
Your own events
Exhibitions aren't the only events we can help with.
If you're organising a product launch, open day, conference, awards dinner, networking evening or charity fundraiser, we can support the marketing and design.
That might include invitations, signage, programmes, presentation materials, seating plans and table cards.
We've previously supported fundraising events with printed materials and can help you plan the promotion needed to get people through the door.
Events and exhibitions work best alongside your wider branding and design
An exhibition brings lots of different parts of your marketing together.
Your stand needs to look like your brand, your printed materials need to make a good impression and your invitations need to give people a reason to visit.
At Flamingo, we've got the expertise to take care of it all.
Brand identity
Your exhibition stand is often one of the biggest and most visible displays of your brand.
We'll make sure the colours, typography, imagery and messaging are consistent across everything, from the stand itself to the smallest business card.
And if your branding could do with a refresh before the event, we can help with that too.
Print marketing
Brochures, flyers and business cards give visitors something to take away and remind them of your business.
Our designers can create all your printed materials alongside your stand artwork, so everything looks consistent and professional.
We'll also manage production and make sure it's ready for your event.
Direct mail
Want to make sure the right people know you're exhibiting?
Direct mail can be a useful way to invite prospective customers to your stand, particularly when you're targeting specific businesses or decision-makers.
It can also help you reconnect with contacts after the event.
We've previously used postal campaigns as part of event marketing activity, including around DentalForum UK 2024.
Photography
Professional photographs of your team, products and premises can give your stand a much more personal feel.
Our in-house photographers can create the images you need before the show and capture the event itself.
You'll then have a library of photographs to use across your website, social media and future marketing.
Explore our photography services.
Videography
Video can give visitors another reason to stop and take a look at your stand.
We can create product demonstrations, brand films and other video content to display during the event.
We can also film highlights, interviews and other footage on the day, giving you content to share afterwards.
Built for real businesses
Every event comes with different requirements. We'll help you work out what you need and how to get the most from it.
First-time exhibitors
Booked your first exhibition and not sure where to start?
We'll talk you through what you need for your stand, help you choose the right materials and make sure everything is ready for the big day.
That leaves you free to concentrate on meeting people and introducing them to your business.
Marketing managers with a busy events calendar
If you're attending several exhibitions each year, keeping track of different suppliers and deadlines can become a headache.
We can create a consistent set of exhibition materials, update them for individual shows and manage the production.
You'll have one team to contact whenever another event comes around.
Businesses hosting their own events
Planning a launch, conference, awards evening or charity fundraiser?
We can help with invitations, signage, printed materials and promotion, as well as supporting the planning where needed.
Everything will be designed to suit your event and the people attending.
Sales-led businesses looking for results
If you've exhibited before without seeing much return, we'll help you approach the next event differently.
That could mean identifying prospects before the show, arranging meetings in advance or improving how your team captures and follows up leads.
We'll also help you measure what the event produces, so you've got a better idea of its value.
Industries we work with
Effective branding needs to make sense for your audience, your industry and the way your customers make decisions.
A brand created for a professional services firm will need a different approach to one built for a manufacturer, SaaS company or hospitality business.
Our approach always starts with understanding your market, your customers and your commercial objectives.
Not sure whether we work with your sector? Book a discovery call and we'll be honest about whether we're the right fit.
Logistics and transport
Accounting and financial services
Automotive
Coaching and training
Events
Healthcare and pharmaceuticals
Hospitality
Manufacturing and engineering
Professional business services
SaaS
Startups
Trade and construction
Marketing expertise for accounting and financial services firms
We provide bespoke lead generation and brand awareness for accounting and financial services.
Strategic marketing solutions for automotive companies
Flamingo supports automotive businesses to refine their brand voice, connect with their ideal customers and secure high-quality leads through focused marketing activity.
Marketing growth support for coaching and training providers
Do you deliver coaching, mentoring or professional development? Our knowledgeable team partners with similar organisations to strengthen your brand through customised marketing approaches.
End-to-end marketing for events and entertainment businesses
Our team brings wide-ranging expertise in promoting events companies, venues and entertainment providers, helping your brand rise above the competition.
Specialist marketing services for healthcare and pharmaceutical companies
Drive more leads, enhance brand recognition and share impactful content for your healthcare or pharmaceutical business without the complexity of coordinating multiple marketing providers.
Results-driven marketing for logistics and transport companies
Flamingo Marketing Strategies develops effective marketing plans for logistics and transport companies, enabling you to connect with your target market through engaging campaigns.
Dedicated marketing services for hospitality businesses
Whether you operate a restaurant, bar, café or entertainment venue, Flamingo can help you elevate your positioning, maintain consistent messaging and attract valuable leads.
Strategic marketing for professional service providers
If you offer legal expertise, consultancy, financial services or other professional solutions, our team can build tailored marketing strategies that produce measurable results.
Marketing solutions for manufacturing and engineering companies
Are you in manufacturing or engineering and aiming to raise brand awareness while generating quality leads? We’ve delivered successful marketing support for businesses within this sector.
Growth-focused marketing for SaaS companies
The software sector presents specific challenges, particularly when it comes to reaching the right audience. We build precisely targeted campaigns that position your SaaS product in front of the people who matter most.
Comprehensive marketing for trade and construction businesses
Flamingo Marketing Strategies provides customised marketing solutions for construction firms and suppliers, helping you strengthen your brand presence and cultivate a dedicated audience within the trade industry.
Marketing support designed for startups and scaleups
Startups and scaleups encounter unique marketing challenges. With our extensive experience, we deliver custom strategies and proactive support to accelerate your growth.
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Arrange your strategy call
Want to find out how our digital marketing agency can strengthen your marketing results?
Book your free, no-obligation 60-minute strategy session with our Managing Director, Emma Sansom.
FAQs about our events and exhibitions services
What is exhibition marketing?
Exhibition marketing covers the activities a business uses to promote itself at a trade show or exhibition and generate new opportunities.
This can include exhibition stand design and graphics, brochures, branded merchandise, photography, video and promotional campaigns.
It also covers attracting visitors before the event and following up with potential customers afterwards.
How much does it cost to exhibit at a trade show in the UK?
The cost depends on the event, stand size and what you need.
You'll need to budget for exhibition space, the stand itself, graphics, printed materials and merchandise. There may also be costs for photography, travel, staffing and promotional activity.
A small regional exhibition with a shell-scheme stand will have very different costs from a large event at the NEC.
We'll discuss your requirements and provide a quote based on the work involved.
How far in advance should we start planning an exhibition?
Ideally, we'd recommend starting around three to six months before the event.
That gives you time to plan your stand, organise the artwork and printed materials, and promote your attendance to potential customers.
Larger or bespoke stands may need more preparation.
If your event is coming up sooner, get in touch. We'll let you know what's realistic within the time available.
How do you generate leads from an exhibition?
Start by identifying the people you'd like to meet and giving them a reason to visit your stand.
We can help with pre-show invitations through direct mail, email and LinkedIn, alongside promotional content for social media.
During the event, it's important to capture contact details and record useful information from conversations.
Afterwards, we'll help you follow up promptly and keep track of opportunities through your CRM.
How do you measure the return on an exhibition?
The best starting point is to agree what you want to achieve before the event.
That might include the number of conversations with potential customers, leads collected, meetings booked or enquiries generated.
By recording leads in your CRM and tracking what happens afterwards, you can see which opportunities came from the exhibition.
It's also useful to review the results over the following weeks and months, particularly if your sales process takes time.
Do you build exhibition stands?
We design exhibition stand artwork and manage stand production through trusted suppliers, rather than manufacturing stands ourselves.
Our team can create graphics for shell schemes, modular stands and bespoke exhibition structures.
We can also source suppliers and coordinate the stand hire, build and breakdown.
If you already have a stand or a preferred supplier, we're happy to work with them.
Can you help with our first exhibition?
Absolutely!
We'll help you work out what you need for the stand you've booked, including graphics, banners, brochures, business cards and any promotional merchandise.
We can also advise on how to promote your attendance and make the most of conversations on the day.
We've exhibited ourselves, so we understand how much there is to organise when you're doing it for the first time.
Can you promote our stand before the show?
Yes. We can help you reach the people you'd like to meet before the exhibition takes place.
That might involve direct mail invitations, email campaigns, LinkedIn outreach through Prospect100 or social media posts announcing your attendance.
We'll make sure your messaging includes the event details, stand number and a good reason for people to come and see you.
Can you help at short notice?
Often, yes, although it depends on what you need and how much time is available.
Banners, flyers and business cards can usually be organised more quickly than bespoke stands or specialist merchandise.
If you're working to a tight deadline, tell us the event date, stand size and what you've already arranged.
We'll explain what we can realistically design and produce in time.
Do you support events we host ourselves?
Yes. We can support product launches, open days, conferences, awards dinners, networking events and charity fundraisers.
Our services cover invitations, promotional campaigns, signage, programmes, seating charts, table cards and presentation materials.
We can also help with aspects of the planning, so you've got support with the marketing and organisation.
Let's talk about your event
Tell us what you've got in mind, when it's happening and what you've already organised.
We'll talk through what you need, what we can help with and what's realistic within your budget and timescale.
There's no obligation to proceed. Just a friendly conversation about your event and how we could help make it a success.
