Is it time to change your B2B marketing agency?

Signs your B2B marketing agency is no longer working for you

Poor communication

Strong communication is crucial to any successful agency-client relationship.

If you’re finding yourself sending email after email without a reply or deciphering agency-speak instead of getting clear updates, that’s a red flag.

However your agency works, they should communicate exactly what work they are planning to complete, and to which specific deadlines.

Your marketing agency should act as an extension of your team, so if meetings feel rushed, reports are confusing or important questions go unanswered, it could be time to reassess.

At Flamingo, we work on a month-to-month basis. At the end of each month, we’ll share an overview with our clients, detailing all of the work they can expect us to complete. This includes everything from ongoing content to ad hoc campaigns and even more manual data or management tasks.

After all, if your B2B marketing agency aren’t communicating effectively, how can they possibly communicate your brand to the world?

Getting comfortable

This is all too common in B2B marketing. 

Picture the scene... you team up with a marketing agency over a few years and all appears to be going well.

Communication is strong and you have built a positive relationship with your agency.

But, one day, you look back on your results from the last year and realise that your investment is exactly yielding results.

It's like visiting the same restaurant over and over again but the food and the service get worse every time. You’d give somewhere else a try, right?

The best B2B marketing agencies ensure that they never get too comfortable, striving to keep learning more about your business and proactively asking questions to improve what they offer you.

They don’t just do the same thing repeatedly and expect different results.

You feel like you're just a number

Have you ever felt like you’re just another entry on a spreadsheet? Another invoice to be sent at the end of the month?

When an agency treats you as “just another account”, the quality of thinking inevitably suffers. Campaigns are rolled out with minimal effort and context, ideas feel surface-level and there’s little evidence that your agency truly scratches under the surface to understand what makes your business unique.

The result? It comes across in your marketing and you become a ‘chameleon’, blending in with your competitors.

The strongest B2B marketing agencies take the time to immerse themselves in your world.

They know your ICPs, your goals and your internal pressures, tailoring their approach accordingly.

If your agency isn’t proactively investing time and attention into your success, it’s a clear red flag that you’re no longer getting the value you signed up for.

Misalignment with your industry 

Every B2B business is completely different, with countless companies across all manner of industries in need of marketing support.

But even if your current agency has worked with similar clients before, it doesn’t mean they can market your business successfully.

If they don’t understand the challenges, sales cycles or decision-making processes in your sector, or aren’t willing to learn them, your campaigns may struggle to gain traction.