What is SEO?
SEO is a multifaceted marketing strategy designed to bring more customers to your site. It’s all about getting your page higher up in the list of search results to ensure more people find you based on what they’re actually looking for. This shows that you understand and can meet their needs, making it more likely that they will choose you.
Search engines like Google constantly gather information from your website. The algorithm they use then determines where your site should appear on the results page. There’s no one set route to get you to number one – but building informative content around your targeted keywords, earning backlinks from high authority sources, and ensuring the technical foundation of your website is both user-friendly and search engine-friendly, is essentially what influences your website’s performance.
At Flamingo, we look at the whole picture, crafting a long-term strategy that’s consistent with your business goals. We consistently track progress, too, allowing us to provide truly successful SEO services.
How will my Business Benefit?
Increase quality organic traffic
It’s no use having great products on a great website if nobody can find you. You need to make sure you’re talking about the things your customers are searching for. Targeted keywords and related queries are an excellent way to do this. When you build them into carefully crafted content in a natural way, you should start to see an increase in visitors to your website, most importantly reaching those who need you.
Boost your credibility
Search engines like Google like informative content. Our Leamington Spa SEO agency will come up with a long-term plan to publish regular blogs and landing pages that will establish you as a voice of authority within your industry. We’ll help you identify key topics your customers are interested in and determine the best approach for capturing the traffic. This will improve your customer’s overall perception of your brand and build trust with your target market, in addition to boosting your rankings.
Get better return on investment
Unlike pay-per-click advertising (PPC), SEO works for your website 24/7. Once your content begins climbing the search engine result pages, it will continue to draw in customers day and night, without having to pay each time somebody clicks on your website. This means that instead of a fluctuating or increasing ad spend, you invest in an organic foothold that is built to last.
Plan for long-term success
At Flamingo, we approach SEO in stages. Rather than attempting to rank for the most difficult keywords straight away, we’ll build a strong foundation of other keywords first, continuing to build on them and increase difficulty over time until you’re number one for even the most niche of services. We’ll start by crafting general content, then gradually get more specific, funnelling visitors to your products naturally. The more internal and external links we build directing to your articles over time, the stronger your strategy will become.
Want to Stand Out?
SEO Services that Convert
SEO is all about getting the right people to click on your website. When users find you based on what they are searching for on Google, they’ll immediately see that you can meet their needs.
The SEO strategies we come up with at Flamingo are specifically designed to get your company as high up in the search results as possible. However, we don’t stop there. We take a series of additional steps to make it more likely for users to stay on your site and proceed with a purchase once they’ve found you. This can include ensuring your site is user friendly, easy to navigate and optimised for mobile. The latter is particularly important, as nowadays, approximately 63% of all website traffic comes from people using mobile devices.
To learn more about how our Leamington Spa SEO agency can help you, contact us for your free 60 minute strategy call.
SEO Services Work
At Flamingo, we tailor our SEO solutions to your specific business goals. After an initial consultation, where we’ll get to know you, your company, your industry and your customers, we’ll conduct a full audit of your current site to check things like current keyword rankings, off-page authority, technical issues, page loading speeds and your user journey. We’ll then proceed to do keyword research, in addition to identifying opportunities for growth.
The type of strategy we adopt will depend on what you are trying to achieve. For instance, if you’re a local business, you’ll want to rank for more local keywords, whilst national companies will want a wider reach. Once we understand what keywords to target, based on your ideal customers and the searcher intent, we will move on to devising a strategy to make your website relevant to your keywords, trustworthy to search engines, and useful to potential customers.
Finally, we’ll analyse your performance over time, producing regular reports and refining your strategy for further success in the future.
Exclusive Partnership between you and us
When partnering with Flamingo, we will agree to not work with your competitors in your local area (or within an agreed radius), so you know your campaigns will be completely bespoke to you.
Working to build great relationships
For us, the relationship with our clients is so important. That's why we have regular in-person and online meetings so that we can build trust and we're always in the loop with what's going on.
Creative services that get you noticed
From email marketing to websites, brochures to social media, we use print and digital technologies to make you stand out from the crowd. We'll help get your name out there to grow your business.
Valuable results and tracking ROI
When you work with Flamingo Marketing Strategies, you know exactly how your campaigns are performing thanks to our comprehensive, detailed reporting so you can track its value.
Why Choose Flamingo as your B2B SEO Marketing Agency?
Conveniently located in Leamington Spa, Flamingo is the best choice for SEO in the Warwickshire area. We’re dedicated to your success from the outset, offering a free sixty-minute strategy call to discuss your needs and suggest potential solutions, whether or not you decide to sign.
We limit the number of clients we take on to guarantee a personal touch in all we do, with Emma – the Managing Director herself – overseeing your entire project. What’s more, we promise never to work with your competitors. So, if you’re a local business working in the automotive industry, we won’t take on any other automotive clients within your specified radius. This applies to national companies too, so your national business would be our only client in your field within the whole of the UK.
SEO stands for Search Engine Optimisation. SEO is a digital marketing practice that optimises your website’s content, performance, online authority and user experience to generate leads and/or sales through your website.
Search engines like Google use programs called spiders to crawl your website and collect information. They do this constantly, in order to deliver the most pertinent result to the user. The more relevant, trustworthy, and useful the spiders deem your website’s content to be, the higher your pages will appear in the search results.
We research keywords to ensure your webpages match what users are searching for, increasing your chances of being found by your target audience. Once you have an understanding of what potential customers are searching for, SEO experts such as ourselves are on hand to get your website appearing for those keywords.
More than just keyword strategy, SEO involves a wide array of practices, such as optimising your user interface, building backlinks, and writing outstanding content. It’s a long-term marketing solution that requires regular input and analysis to drive valuable results.
SEO agencies like Flamingo analyse the market you work in to identify your niche and come up with the best way of connecting with your target audience. They help to improve your visibility and increase your sales by ensuring that potential customers can find your website and interact with it as intended.
SEO requires a lot of planning in order to be truly successful, which is why working with a dedicated SEO agency is always best. Our SEO team at Flamingo is committed to learning and practising the latest, most effective strategies in line with search engine guidelines.
When done right, SEO can achieve outstanding results. It can hugely increase the number of visitors to your website and also ensures that the visits you get are from users who are seeking your products/services. There are billions of searches per day on Google alone; the more often your website can match the intent of a search from your target market, the more traffic you will receive from potential customers.
However, it’s important to remember that SEO is a long-term strategy. This means that it takes regular planning and work to get you to number one in the results for a targeted keyword. Generally, customers begin to see results after the first four to six months. At Flamingo, we constantly track your SEO performance by delving deep into KPIs – from keyword rankings and organic traffic, to bounce rates and scroll depth.
Organic traffic is the term used to describe all the website traffic generated through search engine result pages ‘organically’ (not through paid ads). The more relevant, trustworthy, and useful your website content is to a searcher’s query, the more likely you will rank higher in the organic results of a keyword search and receive a click-through to your website.
There’s nothing stopping you from trying to do SEO yourself. However, in our experience, it’s always better to work with the experts. SEO can be incredibly complex. You have to consider things like website crawlability and indexability, user experience and internal link structure, in addition to creating relevant content. Even finding the right keywords can be a challenge.
Here at Flamingo, we know exactly what we need to do to get you to number one. We’re always ahead of the game, keeping on top of regular search engine updates to ensure the strategies you adopt remain relevant and effective.