What is a
B2B Marketing Database?
Put simply, a marketing database is a network of potential clients, all conveniently located in one place. At Flamingo, we create this database for you. First, we’ll gather all of your existing contacts from LinkedIn, Outlook and other platforms – even if you have multiple accounts. We’ll then discuss your target market with you, before beginning to contact potential customers on your behalf. Because we can target specific segments of the market, this proves much more effective than cold calling a list of disparate contacts. Softer sales tactics like sparking mutually beneficial conversations consistently outperform pushy sales and also help to position your brand as a voice of authority in your field.
If generating large numbers of new contacts is one of your main goals, you may wish to consider our innovative lead generation service, Prospect100. We’ll secure over 100 engaged prospects each month, meaning you’ll soon have a valued following ready to find out more about what you do.
How will my Business Benefit?
Reach the right customers
The experts at our Leamington Spa agency use their analytical skills to identify specific segments of the public. This may be based on demographics – like age, gender, location and purchase history – or RFV (recency, frequency and value), which allows us to assess the likelihood of success. We can then target our messages more specifically to your audience, ensuring your marketing is not only seen but also well received by those who matter most.
Boost brand loyalty
At Flamingo, we provide nine free high-performing email subject lines to launch your success. Contacting potential customers with content they are already interested in is a great way to ensure they will continue to engage with your brand, since you will build a closer relationship with them. The more value you can add to their lives through this content, the more they will trust and become loyal to your business.
Increase your sales
Softer marketing strategies like posting content that your network can relate to on social media perform much better than direct sales. The posts, emails and other types of marketing we provide help us to gently guide customers to your products on their own accord, through something called a marketing funnel. Because they won’t feel coerced, they are much more likely to respond positively and make a purchase.
Improve your overall marketing strategy
At Flamingo, we provide all kinds of marketing services. Rather than focusing on one specific type of marketing, we combine all possible strategies to maximise results. As such, when you have a strong database to work from, our social media and email marketing automatically become more successful, too. Your contacts are much more likely to visit your optimised website, with our expert content, video and branding serving to consolidate an already positive opinion of your business.
Want to Stand Out?
Database Building Services that Convert
The more contacts you have in your network, the better – especially when these contacts form part of your target market and have already expressed an interest in what you do. When we contact potential clients on your behalf, we approach them with interesting content guaranteed to get you noticed. We’ll pass on the contacts that gave a positive response, helping you to build a community of people ready to engage with your posts in a positive light.
Rather than pushing for direct sales, we use the following we have created for you to improve engagement with your brand. As a result, users will be more likely to click on your posts, eventually reaching your website, where they will discover the products we know they want thanks to our analytics data. In fact, we can track each and every click you get, enabling us to create complex funnels designed to gently guide your customers to where they need to be without overwhelming them.
How our
Database Building Services Work
Flamingo is Warwickshire’s go-to agency for all things marketing. As such, our database creation services are just the first step in a series of ways in which we can help your business thrive.
Our dedicated lead generation service – Prospect 100 – works by bringing all your existing contacts together into one place, before adding 100 new engaged prospects to your network each month. We secure these connections by contacting potential clients from your target audience on your behalf, sharing valuable content that we know they’re interested in to get their attention.
Once we have engaged in constructive conversation with them, we’ll send you their details and ask them to follow your LinkedIn page. This will ensure that all future social media posts you publish are seen by the right people, increasing the efficacy of your other marketing strategies, as well.
The idea is that when people click on your emails or social media posts, they will be gently guided to your website. We’ll then use our advanced SEO and content marketing strategies to help users navigate to the right pages, eventually funnelling them to the product purchase page, where they will hopefully proceed with the sale.
Exclusive Partnership between you and us
When partnering with Flamingo, we will agree to not work with your competitors in your local area (or within an agreed radius), so you know your campaigns will be completely bespoke to you.
Working to build great relationships
For us, the relationship with our clients is so important. That's why we have regular in-person and online meetings so that we can build trust and we're always in the loop with what's going on.
Creative services that get you noticed
From email marketing to websites, brochures to social media, we use print and digital technologies to make you stand out from the crowd. We'll help get your name out there to grow your business.
Valuable results and tracking ROI
When you work with Flamingo Marketing Strategies, you know exactly how your campaigns are performing thanks to our comprehensive, detailed reporting so you can track its value.
Why Choose Flamingo to Create your B2B Marketing Database?
Flamingo is here to help you stand out. As such, we never work with your competitors. If you’re a local business, we’ll avoid any other companies in your field within a specified radius – and if you operate nationally, you’ll be our only customer in your industry within the whole of the UK.
Because we’re a small company, we’ll really get to know you and your brand. The strong relationships we build with our clients allow us to make a real difference to your marketing efforts. We really capture your desired tone of voice and help you put your best foot forward, regardless of how you choose to approach clients.
Our managing director, Emma, is personally involved in all the projects we work on, too. Our trusted customers really appreciate this direct approach, as shown by our countless glowing reviews.
FAQs
In the marketing world, database building refers to creating a network of potential clients with whom you can communicate and engage. The more people you can connect with from your target audience, the better, as this helps to increase sales, trust and engagement. At Flamingo, we don’t just stop at building a database, however. We also give you nine free high-performing email subject lines to send to prospective clients to get their attention. This is in addition to managing your email and social media marketing strategies once you have a good database in place, all with the intention of guiding followers to your website and products.
Building a strong database is essential. It’s like constructing firm foundations for a house. Once you have the proper structures in place, you can go about placing other marketing strategies on top, leading to more successful campaigns. At Flamingo, we work with you to decide on the best strategies for your business. If you’re interested in finding out more, we recommend taking advantage of our free, no-obligation strategy call. We’ll talk with you about your business goals for the first half an hour, before suggesting the type of solutions you may wish to put in place. We’ll be completely transparent throughout this one-hour process, so you’ll gain valuable insight whether or not you choose to work with us in the future.
The more people you can reach from your target market, the more successful your business will be. A good marketing database will increase sales by encouraging your connections to visit your website and make a purchase. What’s more, your followers will see and engage with the content you post – be it emails or social media videos – on a regular basis. The more engagement you get, the more trustworthy your brand will appear to others. Plus, regular content that adds true value to your contacts’ lives will ensure you remain top of mind whenever they do need to buy anything, perhaps even leading to them recommending your brand to others.
We start to build your database by bringing together all of your existing contacts. We’ll then contact prospective clients from your target audience on your behalf. If you choose our Prospect 100 service, we will contact up to 100 new people each week. We have an average success rate of 35%, meaning that every week, we’ll get a positive response from 35 businesses or people willing to find out more about what you do. This will result in over 100 new contacts each month. We only forward your engaged prospects to you, so you don’t have to waste time filtering through unresponsive messages. Once we have established a trusted database for you, however, you will have full access to your contact list, as well as full control over what we post on your behalf. We’ll come up with an approved strategy together, to make sure that the content we create not only increases views and sales but is also consistent with who you are as a brand.
When you start to work with Flamingo, we’ll become one of the team. We’re like your outsourced marketing department, working hard to ensure that the strategies we implement work for you. As such, we’ll manage your database, contacts and communications for you. Nevertheless, we will always share our plans with you and get your approval before we proceed. The extent to which you are involved in the process is entirely up to you.