What are
Paid Advertising Services?
There are many different types of paid advertising, from strategies that will make you appear at the top of the search results page to ads that you'll pay a small fee for each time a user clicks on them (pay-per-click). At Flamingo, we focus on social media advertising. With almost 60% of the world's population on social media platforms like Facebook, Instagram, YouTube and TikTok, there has never been a better time to get your business seen.
Social media platforms now use sophisticated algorithms to work out what their users want to see. Paid social media ads allow you to tap into this knowledge and ensure you are noticed by your target audience. Because they'll already be interested in what you have to say, they're more likely to click on your ad, visit your site and make a purchase.
Because we specialise in many different types of marketing, we can optimise your website and your content to make it more likely that visitors will stay and convert. When paid social media is integrated into your overall marketing strategy in this way, it can have a measurable impact.
How will my Business Benefit from a Paid Social Media Advertising Agency?
Reach the right audience faster
The experts at our Leamington Spa agency help you to identify the best platforms to advertise on based on your target audience. We know who is most likely to use each type of social media and when, therefore scheduling your posts and using the most appropriate hashtags to make sure you are seen at times when customer interaction is at its highest.
Increase brand awareness
When your ad regularly appears on people’s feeds, whether it’s an image on Facebook or a video on TikTok, people will automatically start to recognise your brand. They’re more likely to remember you and what you offer, which in turn, opens the door for potential word-of-mouth recommendations and increased perceptions of trust. This will ultimately lead to more sales.
Don’t lose potential customers
It’s very common for people to visit a website, find products they like, then leave before making a purchase. They may be considering competitor products or could simply have moved on and forgotten about you after a period of contemplation. Remarketing ads appear on the feeds of visitors who have seen and left your site, to subtly remind them of your brand and products. This will hopefully lead to them returning to your site and buying from you.
Measure your success
At Flamingo, we use the latest tools and technologies to track the performance of your digital ads. We know who clicked, when they clicked and the point at which they left your site. This tells you which products are most successful, helping you to better understand your market, in addition to allowing you to optimise content that may not be working as effectively as intended. What’s more, you’ll only pay if people click, making it a cost effective option, too.
Want to Stand Out?
The Best Social Media Support in Warwickshire
Because, at Flamingo, we offer multiple marketing solutions, we are able to combine paid advertising with other services to maximise your results. Whether you want us to produce high-quality video footage for your social media posts or need someone to improve your content to ensure you don’t miss out on potential sales, the support we give stretches far beyond the industry standard.
Our managing director, Emma, will work directly with you to come up with the best advertising strategy for your business. Indeed, we offer a free, 60 minute strategy call to discuss your goals and work out how we can help. All our recommendations will be made clear to you whether or not you choose to work with us – and we’d never advise you to spend funds on paid advertising if we’re not sure it will get results. We analyse the market first and help you to decide where to publish and when, guaranteeing that you’ll be seen by the right people at the point where it matters most.
Exclusive Partnership between you and us
When partnering with Flamingo, we will agree to not work with your competitors in your local area (or within an agreed radius), so you know your campaigns will be completely bespoke to you.
Working to build great relationships
For us, the relationship with our clients is so important. That's why we have regular in-person and online meetings so that we can build trust and we're always in the loop with what's going on.
Creative services that get you noticed
From email marketing to websites, brochures to social media, we use print and digital technologies to make you stand out from the crowd. We'll help get your name out there to grow your business.
Valuable results and tracking ROI
When you work with Flamingo Marketing Strategies, you know exactly how your campaigns are performing thanks to our comprehensive, detailed reporting so you can track its value.
Why Choose Flamingo as your
B2B Paid Advertising Agency?
At Flamingo, we want you to stand out from the crowd. That’s why we never offer our services to your competitor companies. So, if you’re a local restaurant looking to promote to customers in the Leamington Spa and Warwickshire areas, you’ll be our only restaurant in that radius. Likewise, if you’re a national seller, we won’t take on any other businesses in your field across the whole of the UK.
Because we’re a small team, we only work with a select number of clients. This allows us to really get to know you and your business, ultimately making your marketing campaigns much more successful. In fact, when you decide to work with us, we’ll become an extension of your team, doing everything we can to support you and see you succeed. Our managing director, Emma, will be personally involved throughout the entire process, guaranteeing you get the very best service possible.
FAQs
Paid media is the term used to describe social media posts that advertisers have paid for. These ads can be sponsored and usually work on a pay-per-click basis, which means that you will only pay for your ad if a user clicks on it to visit your site. The fee you will pay will be relatively small, especially in comparison to the profits you will make as a result of having more visits to your site. Thanks to our targeted advertising strategies, these visits will be from people who are already interested in your products and services, making it incredibly likely that they will make a purchase with you.
Paid advertisements are a great way of reaching specific groups of people quickly. If you know that the people likely to buy your products are typically in the 20-30 age bracket and enjoy canoeing, we can make sure that those are the people who will see your ad. You can also reach this audience organically (using unpaid methods), with strategies such as SEO often complementing paid social media really well. The advantage of paid advertising is that it tends to appear more prominently and frequently, making it more likely that you will see a sharp increase in sales and remain relevant among your target audience. The experts at Flamingo research exactly what people want to see and understand how to make them feel connected to your content, resulting in greater engagement and better brand loyalty.
Paid ads work really well when the right strategies are adopted. You have to know who to target, which platforms to post on, the best times for posting and how much budget to invest, in order for them to be truly successful. As such, we always recommend working with the experts. When you’re able to analyse performance like we do at Flamingo, paid ads achieve fast results, helping your business to gain exposure, reputation and trust, in addition to encouraging more sales.
The common misconception is that you have to choose between paid and unpaid media. However, at Flamingo, we don’t believe this is the case. Whilst paid advertising can get incredible results in the short term, strategies like SEO (search engine optimisation) help with longer-term success. We can teach you to combine both for the best possible results. For example, we know that organic (unpaid) content should include a selection of shorter keywords likely to encourage site visits (e.g., “car showroom”), whilst paid content thrives on longer-tail keywords, which usually consist of entire search phrases like “affordable car showroom near me”.
The most important thing is to consider your audience. Who do you want to buy your products and where are they most likely to see your ads and interact with them? If you’re aiming your product at a younger audience, you’re most likely to sell on TikTok. Likewise, ads for professional products tend to perform better on platforms like LinkedIn. You have to consider your audience’s mind-set and give people what they want.
Of course, high-quality content helps too. At Flamingo, we create all kinds of bespoke ad content, whether you need video, image or text. We always recommend running your social media campaigns via a dedicated marketing agency like ourselves, as we can help you plan a successful strategy taking all kinds of metrics into account, rather than you spending time and money on unplanned posts that may or may not work out.