Our latest news

"Nowadays, a lot of people look for reviews or testimonials before they even consider buying what you are selling. So be sure to make an effort to get some ‘proof’ that what you are selling is great!"

"Progressive profiling is where you’ll take your digital marketing to the next level. Get closer to your leads and you’ll reap the rewards. "

"It’s really important for us all to recognise as business owners, that despite one hell of a challenging year, we have a) finally reached the end and b) despite everything, had a number of successes along the way that should absolutely be celebrated. "

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"Take advantage of some down time if you’re quieter in August. Re-charge, see friends and family, take some time for you. "

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"Today’s thoughts are once again centred around my favourite four-legged pal, but this time it’s about his PURR, and of course, there’s a marketing lesson in here as usual!"

"We’ve written at lengths about the value of buyer personas, but with websites it is absolutely crucial that your ideal buyers are front and centre when you consider the navigation, layout of pages and the routes to conversion (demo, more information, purchase etc.). "

"It’s not just about having a website; it’s about having a website that reflects what you do. When potential customers visit your site, it’s often the first experience they have with your organisation. What does your website say about your business? "

"Generally, I’m pretty prepared. I have several business card holders in different work bags, on my desk, my purse, my laptop bag. However, I’d completely forgotten about the importance of being prepared in social situations too! "

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"As we all know, Coronavirus really shook things up. It had and continues to have a devastating impact not only in many people’s lives but their businesses too."

"I see it time and time again, businesses are scared to ‘have fun’, ‘add personality’ and ‘take risks’ with their business marketing in case people don’t like what they see. "

"I know creating content can be time consuming, so another top tip of mine is to repurpose content – you may be able to add a twist to an already great piece of content instead of starting with a blank canvas."

"As we head towards my anniversary, this month I have three pieces of advice to share with you! Enjoy…"