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"Take advantage of some down time if you’re quieter in August. Re-charge, see friends and family, take some time for you. "

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"Today’s thoughts are once again centred around my favourite four-legged pal, but this time it’s about his PURR, and of course, there’s a marketing lesson in here as usual!"

"We’ve written at lengths about the value of buyer personas, but with websites it is absolutely crucial that your ideal buyers are front and centre when you consider the navigation, layout of pages and the routes to conversion (demo, more information, purchase etc.). "

"It’s not just about having a website; it’s about having a website that reflects what you do. When potential customers visit your site, it’s often the first experience they have with your organisation. What does your website say about your business? "

"Generally, I’m pretty prepared. I have several business card holders in different work bags, on my desk, my purse, my laptop bag. However, I’d completely forgotten about the importance of being prepared in social situations too! "

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"As we all know, Coronavirus really shook things up. It had and continues to have a devastating impact not only in many people’s lives but their businesses too."

"I see it time and time again, businesses are scared to ‘have fun’, ‘add personality’ and ‘take risks’ with their business marketing in case people don’t like what they see. "

"I know creating content can be time consuming, so another top tip of mine is to repurpose content – you may be able to add a twist to an already great piece of content instead of starting with a blank canvas."

"As we head towards my anniversary, this month I have three pieces of advice to share with you! Enjoy…"

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"It’s the month that all those business goals you set yourself at the start of the year, come back to haunt you as you realise the time is nearly up!"

"The final stretch of the year leading up to Christmas allows you to re-align with the goals you set at the start of the year and start planning your business strategy for 2020. "

"Just as marketers have nurturing in their approach, so do sales and business development representatives who want to set out a standard path to nudge their sales qualified leads towards an opportunity."